7 Top Tips in SEO (Search Engine Optimization)

Interested in being in the top of search engine rankings when someone’s looking for your product or service? (Uh - yea!?!?)  Assuming you do, then you’ve got to use SEO strategies when designing your web site and posting content. It doesn’t happen naturally, it’s about planning and placement.  So what are a few of the key proven techniques you may ask? 

Sally Falkow has written an excellent post called, “How to Get on Page One of Google.” Below are many of the highpoints:

1. Get a domain name that contains a top search term for your product or service
2. Include a mix of rich content including video, text and images
3. Make sure your site architecture is bot-friendly (bots are the computers that search the Internet for content); a good start, be logical in your structure, use keywords in your headers, support your content with like content, make links relevant and more (note: no frames or tables in your page design).
4. Have a blog on your site
5. Generate keyword-rich inbound links (critical and challenging)
6. Have a database of content for people and search engines to search
7. Issue search-optimized press releases (using an affordable tool like www.prweb.com). A  well optimized press release can achieve page one placement in Google even though your website does not.  And if you add links to the release, when it gets picked up on other sites that link will add weight to your inbound links.
8. Include RSS feeds on your site (RSS feeds are a method of content syndication).  RSS provides fresh content -with links- and gets spread across the web, bringing new niche traffic and inbound links to your web site and if you’re lucky, page one visibility in Google. (Check out Press-Feed.com to create an RSS feed.)

This hits the highpoints, but read on for more on SEO Optimization >>