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	<title>MarketingLAUNCH.com</title>
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	<link>http://marketinglaunch.wordpress.com</link>
	<description>GUIDE: Web Marketing D/FW (Blog)</description>
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		<title>MarketingLAUNCH.com</title>
		<link>http://marketinglaunch.wordpress.com</link>
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		<title>Google Wave Demo (Email, IM &amp; Social Media in one)</title>
		<link>http://marketinglaunch.wordpress.com/2009/11/13/google-wave-demo-email-im-social-media-in-one/</link>
		<comments>http://marketinglaunch.wordpress.com/2009/11/13/google-wave-demo-email-im-social-media-in-one/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 16:47:11 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[google wave demo]]></category>

		<guid isPermaLink="false">http://marketinglaunch.wordpress.com/2009/11/13/google-wave-demo-email-im-social-media-in-one/</guid>
		<description><![CDATA[Just watched demo on the Google Wave. Very impressive.  Can’t wait to try it!  It takes the best features of online communication – social media, instant messaging, and email – and integrates them into a seamless stream of communication rather than the traditional back and forth, piling on of messages. Watch the video [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=202&subd=marketinglaunch&ref=&feed=1" />]]></description>
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		<title>5 Tips for Effective Email Copywriting</title>
		<link>http://marketinglaunch.wordpress.com/2009/11/12/5-tips-for-effective-email-copywriting/</link>
		<comments>http://marketinglaunch.wordpress.com/2009/11/12/5-tips-for-effective-email-copywriting/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 22:45:32 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[effective content]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://marketinglaunch.wordpress.com/2009/11/12/5-tips-for-effective-email-copywriting/</guid>
		<description><![CDATA[The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an art — rather than a science — making it different from most other forms of business writing. To start out on the right path, consider these 5 tips [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=201&subd=marketinglaunch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketinglaunch.wordpress.com/2009/11/12/5-tips-for-effective-email-copywriting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Define ROI of Social Media</title>
		<link>http://marketinglaunch.wordpress.com/2009/11/12/define-roi-of-social-media/</link>
		<comments>http://marketinglaunch.wordpress.com/2009/11/12/define-roi-of-social-media/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 22:42:50 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media roi]]></category>

		<guid isPermaLink="false">http://marketinglaunch.wordpress.com/2009/11/12/define-roi-of-social-media/</guid>
		<description><![CDATA[Social Media renders everything you know about measurement obsolete. The definition of reach has changed, the definition of success had changed.
The answer isn’t in how many you’ve reached, but how those you’ve reached have responded.
Once you have reached the audience, take a look at how they engage and make decisions as it may have changed.
OLD: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=200&subd=marketinglaunch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Email Deliverability 101</title>
		<link>http://marketinglaunch.wordpress.com/2009/03/05/email-deliverability-101/</link>
		<comments>http://marketinglaunch.wordpress.com/2009/03/05/email-deliverability-101/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 03:24:04 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[CAN SPAM]]></category>
		<category><![CDATA[email deliverability]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://webmarketingdfw.com/2009/03/05/email-deliverability-101/</guid>
		<description><![CDATA[     
For those of you interested in learning about email deliverability, check out this quick tutorial &#62;&#62; http://www.constantcontact.com/display_media.jsp?id=19t   
A few highlights include:
Return Path Deliverability Statistics:
- Average 20% blocking rate for those not using an Email Service Provider (ESP)
- Average &#60; 3% blocking rate for those using an ESP* (like Constant Contact, which is what I&#8217;m using [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=195&subd=marketinglaunch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>HubSpot is Cool!</title>
		<link>http://marketinglaunch.wordpress.com/2009/02/27/hubspot-is-cool/</link>
		<comments>http://marketinglaunch.wordpress.com/2009/02/27/hubspot-is-cool/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 03:45:10 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Blogs & Wikis]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[SEO & Paid Search]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webmarketingdfw.com/?p=192</guid>
		<description><![CDATA[Wow!  A friend of mine recently introduced me to HubSpot, an inbound marketing system that, in one centralized portal via an easy to use interface can help you quickly set-up, manage and get metrics on your online efforts including SEO, Blog, Landing pages and more&#8230; to ensure maximum ROI.
&#8220;HubSpot inbound marketing software helps your company get [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=192&subd=marketinglaunch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketinglaunch.wordpress.com/2009/02/27/hubspot-is-cool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">karenses</media:title>
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		<title>Search, Find, Qualify, Try and Buy (WebCentric Customer Lifecycle)</title>
		<link>http://marketinglaunch.wordpress.com/2009/01/06/search-find-qualify-try-and-buy-webcentric-customer-lifecycle/</link>
		<comments>http://marketinglaunch.wordpress.com/2009/01/06/search-find-qualify-try-and-buy-webcentric-customer-lifecycle/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:05:42 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[customer life cycle]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://webmarketingdfw.com/?p=178</guid>
		<description><![CDATA[What is meant by a &#8220;Webcentric Customer Lifecycle&#8221;? 
Below I&#8217;d like to share with you an interesting exchange I had with Reed Overfelt, COO of a &#8220;very cool&#8221; Online Creative Agency (MuralVentures.com).  Thought it provides incredible insight&#8230;
Q. MarketingLAUNCH.com: Do you believe &#8211; or not believe &#8211; in web forms (i.e. complete form for white paper, pre-recorded [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=178&subd=marketinglaunch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketinglaunch.wordpress.com/2009/01/06/search-find-qualify-try-and-buy-webcentric-customer-lifecycle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Personas: Put a Face on Your Customer</title>
		<link>http://marketinglaunch.wordpress.com/2008/11/18/personas-create-a-face-for-your-target-audience/</link>
		<comments>http://marketinglaunch.wordpress.com/2008/11/18/personas-create-a-face-for-your-target-audience/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 03:38:06 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[Target Demographic]]></category>
		<category><![CDATA[User Demographic]]></category>
		<category><![CDATA[User Persona]]></category>

		<guid isPermaLink="false">http://marketinglaunch.wordpress.com/?p=150</guid>
		<description><![CDATA[Highlights

Personas are developed to represent different user types within a targeted demographic that might use a specific product offering. 
Personas are most often developed as part of a user-centered design process for creating software, online apps and interactive web sites.
Personas include the goals, desires, and limitations of the user, which are considered when designing the product or web site. 
Personas are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=150&subd=marketinglaunch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketinglaunch.wordpress.com/2008/11/18/personas-create-a-face-for-your-target-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>7 Top Tips in SEO (Search Engine Optimization)</title>
		<link>http://marketinglaunch.wordpress.com/2008/11/06/7-top-tips-in-seo-search-engine-optimization/</link>
		<comments>http://marketinglaunch.wordpress.com/2008/11/06/7-top-tips-in-seo-search-engine-optimization/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 03:47:20 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO & Paid Search]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEO optimization]]></category>

		<guid isPermaLink="false">http://marketinglaunch.wordpress.com/?p=137</guid>
		<description><![CDATA[Interested in being in the top of search engine rankings when someone’s looking for your product or service? (Uh - yea!?!?)  Assuming you do, then you’ve got to use SEO strategies when designing your web site and posting content. It doesn’t happen naturally, it&#8217;s about planning and placement.  So what are a few of the key proven techniques you may ask? 
Sally [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=137&subd=marketinglaunch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketinglaunch.wordpress.com/2008/11/06/7-top-tips-in-seo-search-engine-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Remark-able Stuff Spreads (Seth Godin)</title>
		<link>http://marketinglaunch.wordpress.com/2008/10/25/remark-able-stuff-spreads-seth-godin/</link>
		<comments>http://marketinglaunch.wordpress.com/2008/10/25/remark-able-stuff-spreads-seth-godin/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 18:59:48 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marketinglaunch.wordpress.com/?p=131</guid>
		<description><![CDATA[In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out – why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And “early adopters”, not the mainstream’s bell curve, are the new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=131&subd=marketinglaunch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>15 Steps to Marketing Your Business</title>
		<link>http://marketinglaunch.wordpress.com/2008/10/14/15-steps-to-marketing-your-business/</link>
		<comments>http://marketinglaunch.wordpress.com/2008/10/14/15-steps-to-marketing-your-business/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 03:00:12 +0000</pubDate>
		<dc:creator>karenses</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Programs]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://webmarketingdfw.com/?p=125</guid>
		<description><![CDATA[Below are 15 steps to creating a marketing plan around your business.  These are a few basics to get you started. 
Step 1: Target Market &#8211; Determine who your ideal target client (market segment) truly is.
Step 2: The Product Service Package &#8211; Develope your full suite of products and services that align with market demands from product, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketinglaunch.wordpress.com&blog=1288983&post=125&subd=marketinglaunch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://marketinglaunch.wordpress.com/2008/10/14/15-steps-to-marketing-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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